Get to Know About Jafari Hats
Jafari Hats, a brand of Hardware Mercantile International, LLC, has been a leader in the design and manufacturing of premium outdoor headwear for over three decades. We proudly serve distributors, retail outlets, and direct consumers on both a national and international scale. Our commitment to quality, service, and customer satisfaction is the cornerstone of our success. By listening to and meeting the needs of our retailers and consumers, we have built a reputation for reliability and innovation in the Florida outdoor industry.
Established in 1976, and acquired by Daren Sherwood in June 2019, HMI has consistently maintained a strong market position by thinking "outside the box." Our ability to introduce innovative products, like our signature under-brim lining, and utilize sustainable materials has defined our success. Our dedicated team and network of sales personnel work tirelessly to ensure Jafari Hats remains the supplier of choice and a trusted partner for adventurers and workers alike.
Our mission is to provide the headwear that working people and outdoor enthusiasts need and want, with a unique focus on superior sun protection and unmatched island style. Supported by a team of five internal members, we continue to innovate and meet the demands of our valued customers.
Daren Sherwood, the owner of Hardware Mercantile International, LLC, brings over 31 years of industry experience to the company. With a passion for fishing and surfing, Daren's journey into the business began alongside founder Steve Melzer. His desire to become self-employed and his keen eye for opportunity led him to acquire the company in 2019.
Daren's extensive experience and personal interests have shaped his approach to business, emphasizing innovation and customer satisfaction. His leadership and dedication continue to propel Jafari Hats towards new heights, ensuring the company remains a trusted name in the industry.
Disclaimer
Jafari Hats strives to provide accurate and up-to-date information on this website. However, product details, availability, and pricing may change. For the most current information, please contact our customer service team. We appreciate your understanding!
Corporate Address
Have questions about our hats? Our customer service team is here to help!